Musto

rpa:vision has been appointed to create the new retail concept for the Musto brand, as well as taking on the project and contract management for its significant roll out across the UK.

The brief for rpa:vision was to create a 3D environment that will drive product sales and enhance the Musto brand image. The new stores will all be high street focused ranging from 1000-1500 sq feet and feature performance demonstration areas with unique displays of the technical science behind the stylish lifestyle and technical product ranges. The brief also embraces the re-styling of existing stores, plus creating the look for concessions, shops in shops, and exhibitions.

Nigel Collett, Design Director of rpa:vision, comments: "Our new concept is designed to inspire the consumer and convey the quality and performance synonymous with Musto's brand heritage. We have worked on a concept that is confident, straightforward, engaging and dynamic to fit the Musto brand values."

Paul Rooke, Retail Director of Musto, comments: "rpa:vision were tasked to provide a contemporary store concept that built on Musto's brand values and heritage, whilst helping the brand resonate with a broader audience. In a short space of time rpa:vision have produced a turn key solution that matches our ambitious roll out for 2009."